Michaël Chaize is a Flash Platform Evangelist at Adobe where he focuses on Rich Internet Application and Enterprise Integration. Based in Paris, he works with large accounts that need to understand the benefits of rich user interfaces, leverage the existing back-ends to add a rich presentation layer and measure the impact on the existing IT teams. He believes that intuitive user experiences in the Enterprise are key to successful developments of effective, efficient, engaging, easy to learn and error free applications. He loves to promote concepts such as “Productivity by design” or “User Experience oriented architectures”. In his previous role, Michael worked as a Technical Sales in France and assumed the promotion of the Flash Platform in front of large audiences of developers and IT managers. Before joining Adobe, Michael founded a software company and taught RIA languages such as Flex and PHP in IT engineering schools.